Running an online store is not at all easy, it is a challenging task. The first step you have to do after creating an online store is to promote it. An online store is becoming popular day by day among customers as an overwhelming choice, so it is a must to market and advertise your online store efficiently. You can promote your online store and generate targeted traffic with little hard work, plan, and creativity.
Why is it important to promote your online business?
Creating an online store is one side of the coin, and the other side is promoting your store for increasing the online sales. To establish more sales you need to have a creative plan, use of SEO, content marketing, social media marketing and PPC to reach out to your target customers. After that, make your customers understand your products and services to build trust and make a purchase.
The benefits of promoting your online store are:
- Increase brand awareness
- Provide appropriate information
- Increase Customer Traffic
- Build sales and profits
To obtain these benefits and attract more potential customers, here are the 10 ways to promote your online store to smash out your sales target.
#1 Targeted Advertising
Digital media can help your online marketing by delivering the right message to the right people at the right time. Target advertising includes the use of Facebook ads, Google Adwords, and Pinterest.
Facebook targets users by including and analyzing personal information and interests in their profiles. You can filter a specific group of people based on their interest. Facebook Ads make it easier for you to target people who have an interest in products similar to yours and promote it to them with no effort. To reach the objectives of making website conversion effective, consider running Facebook ads to get more traffic and then, make sales.
Google Adword provides an option to target people according to their keyword search and location. You can select the time and devices on which it has to appear. Additionally, you can pay only when folks click through and land on your page making it cost effective.
Pinterest is the growing social networking platform. It promotes your product, brand functionality in an easy and fun way. Create an enchanting account for your business, follow people who are following the brands bound to your target audience, add “pin it” button to your products so that people can easily share them.
Facebook is one of the platforms you must use to promote your online store. Reasons to choose Facebook is it’s easy to use, efficient and cost-effective, promote your message to the right people, and finally, it works!
You can create engaging and interesting business pages with no cost and are simple to handle. Don’t forget to engage your target audience regularly. Your posts must be inspiring to your target crowd, easy for them to relate and shareable. To make it more simple, there are a number of scheduling tools you can use to schedule your posts at specific times.
Remarketing is a feature that allows you to stay connected with the audience who have visited your site previously as they browse online. You can simply tag the products and categories you wish to promote and run a campaign so that relevant ads appear in the web pages of people who have visited your website before, shown interest but, have not made a purchase. The ads will appear continuously on the visitor’s web page until they clear their cookies.
#4 Guest Articles
Blogs and guest articles for magazines are powerful means to reach out to your target buyers. Search for relevant online and offline blogs and magazines, and browse lists like the 100 most popular blogs in your sphere. Build a personal relationship by following them on social media, comment on their blogs, retweet their posts so they get to know who you are and what your expertise is. Later send an article to them.
Spend some time reading their blogs and websites, or interact with them on their forum to provide impartial advice, comment on other articles and answer questions. Most importantly, use your brand name and logo as your profile details like bio, display picture.
#5 Offers and Competitions
Giveaway is a great advantage to promote your online store. People love the feeling of getting something for nothing and winning. Offer things for free in return for your website visitors and for people who give feedback on your products, usability, and appearance of your online store.
Make sure that people learn something about your product with every competition or offer you run, as a token of the entering process. This will make people think of you immediately if they wish to purchase any specific item that your brand offers.
Meanwhile, encourage people to develop their involvement with you as much as possible by offering a significant percentage off for future purchase in return for leaving a review. The more incentive they have to shop with you, the more those people will tweet about your product or promote your online store on Facebook. They will become your promoters in no time with giveaways.
#6 Customer Stories & Articles
Followup with the purchase to find out why that person bought your product. All your customers will have unique stories to share. Ask your customers to send pictures and make delighting stories about it in your website. Customers will promote your store by sharing that story.
Having a customer gallery works wonders. Pictures are worth everything, ask your customers to send in pictures and videos of themselves using your products. Picture gallery of your products and customers’ pictures will enhance your website and speak volumes to potential customers.
#7 Promote via Affiliate Sites
Affiliate marketing benefits every retailer with an online store. Affiliate marketing is a process of using the third party to promote your products. Sign up for a commission-only promotional workforce. Wise shoppers first look to discount websites to see if they can save anything before making a purchase.
Voucher code and discount code websites can lead to a rush of potential customers to your online store, including many who have not visited your site ever before.
#8 Beat the Nerves
Using a new online store for the first time can be nervous for the customers. Providing free delivery and free returns to everybody can encourage the first-time buyers to hit the checkout button. It will attract them to return to your store and promote it amongst their friends and gatherings.
#9 PR Stunt
Do something exorbitant to grasp people’s attention. You can ask people to return for free clothes, this can attract huge media around the country and give you excellent coverage. Rather, open a Pop-Up store in a shopping mall or popular venue or out-of-town shopping centers for a few days.
This will help you promote your online store by creating a buzz, encourage spontaneous purchases and build your brand awareness.
#10 Strategic Partnerships
Build a strategic partnership with non-competing websites that have a similar target market. The key is to find partners with a matched vision and complementary products. Strategic partnership results in mutual benefits. It helps to serve the marketing workload, and your potential buyers will benefit from a greater number of trusted resources.
Work together for a joint promotion or ask for an advertising slot in return for free advertising on your own site.
Selling your products in an online store builds brand awareness and grows credibility with your target customers. These are proven methodologies to promote your online store and boost your sales force. Try out these techniques and attract more new customers. Follow up to make customers willingly buy from you again, and again, and again.