An eCommerce website is a way forward for you if you own an office or a shop and you want to increase your sales quicker, reduce your business operating cost and increase profit margins for your business.
Offline market retailers were the key players and those days have passed. With the advent of the Internet and the increased number of mobile users, eCommerce websites allow small business owners and people to sell products online.
Online shopping is increasing day by day and becoming the most convenient method to buy products. Additionally, these websites allow you to employ a range of marketing and sales techniques that will give people an extra reason to stick to your website and buy online.
Here is the list of reasons to push you to start selling online:
- Internet in every hand
- Huge customer reach
- eCommerce is growing fast
- Free from brick and mortar
- Fewer costs to set up an online store
- Easy to start selling
- Risk-free business
- Increase brand awareness
- Prices are set, no need to bargain
- Up-to-date catalog
- Quick product delivery
- Easy payment options
- Higher margins on each product
- Quicker customer support
- The store is open 24/7
- Can be operated from anywhere
Let’s look into it one by one.
#1 Internet in every hand
The Internet is becoming a major part of our lives. There has been an exponential growth in the number of internet users. Almost everyone now has a smartphone enabled with 3G or 4G, which has changed India’s traditional internet system. People these days don’t like to go to the market for shopping, so most of the people prefer shopping on eCommerce websites without any fear.
#2 Huge customer reach
eCommerce paves a path for you to reach more customers. Whether you are a startup or an existing seller, there are always new customers to serve. You can target customers all over the world. You don’t need to suffer to promote your business locally, it will automatically spread in a broad space. Unique audiences are set for all eCommerce websites and sellers, it is the best way to grasp the widest audience for new sellers.
#3 eCommerce is growing fast
Indian eCommerce business is attracting customers even from cities where people have narrow access to the internet. There has been a significant increase in the investment of eCommerce business, with the increase in awareness about the benefits of online trading. Based on the Indian infrastructure, the Indian eCommerce market is expected to reach $188 billion by the end of 2025.
#4 Free from brick and mortar
Setting up an online store is very easy and the cost is not as big as starting a brick-and-mortar shop. You do not need to pay for space, rental, electricity bills, employees or for maintenance. Apart from these, you need a warehouse or inventory to store the products for your offline store and a showroom to showcase your products to the customers. All these expenses are saved by selling products online.
#5 Fewer costs to set up an online store
Online stores are cost effective. You only need a professional website designer or an agency to create and design your business website. Once your website is ready, you can integrate your website to a plugin of any drop shipping service providers. As an added advantage, you don’t need to buy a domain or set up a website since there are online shopping websites available where you can sign up for a seller account.
#6 Easy to start selling
You can start selling your product as soon as you want to. A week is enough to start selling your products online. It can get sooner with drop shipping business models. Dropshipping model is successful because you only need a good business idea rather than a physical store. You don’t need to maintain your inventory.
#7 Risk-free business
It is completely risk-free as you do not have any inventory to store. So there is no fear of damage or stealing of products.
#8 Increase brand awareness
Searching on Google is the first thing every customer starts with to buy a product online or offline. So when they search for a product in Google, your brand will appear on the search results page. This will increase your brand awareness so you will be always in front of your customers. This will make your brand popular among the customers and they can trust your brand.
#9 Prices are set, no need to bargain
Bargaining is not possible on eCommerce sites. They just add the products they like to the cart and checkout when they are done shopping. Hence, people will buy on the price you set for your products. The price has to be nominal, of course. Therefore, there is no need to bargain.
#10 The catalog is always up to date
Printing of catalogs is not needed anymore as it is costly and outdated. The catalog in your eCommerce store will always be up to date. You can easily modify your price, description, availability and other details according to your preferences for the product. When you update, it will be updated automatically to all similar products in your store.
#11 Product delivery in less time
You can build a loyal trust amongst the customers by serving them secure and fast delivery. Because people will rush to online stores if any product is not available in offline stores. This way you can serve them faster.
#12 Easy payment options
There are several ways of receiving payments from customers. You can opt for direct bank transfers, credit cards, debit cards, cash on delivery and many more modes of payment. Customers prefer online transactions as they are very secure and quick at the same time. Payment gateways and wallets have become very popular now too.
#13 Higher margins on each product
It is easy to make higher margins on each product because there is no bargaining at the time of selling. To increase your sale, you can offer discounts on different items which will give you great earnings. You can also upsell products to increase the overall margins.
#14 Quick customer support
The best way to keep your customers stick to your online store is the customer support. When a customer has some queries regarding your product or service, and when the product you sold was defective you should provide sales support. Your best customer support will keep the customers coming back to your store and will increase your sales over time.
#15 The store is open 24/7
An online store removes the time barriers of shopping. Most of the customers are working and they find time for online shopping only at night time. 24/7 open shop will help the customers to shop online whenever they are free. So you will always have orders on your online store.
#16 Business can operate from anywhere
Online stores reduce the restraint of selling products from offline stores which are fixed. You can operate your eCommerce website successfully from anywhere around the world. This makes your business more easy and flexible.
So there you have, these are the reasons why you should start selling your products online. Customers are not afraid to buy online. Many have already moved to buy everything over the Internet. Customers have a clear understanding of how online retail works and it is considered to be the natural part of their shopping experience. Majority of the people believe strongly that their favorite retail outlets should have an online presence too.
eCommerce is the biggest growing industry globally which is the simplification of selling your products online. Sell products online, grow your business worldwide.