Selling has always existed ever since we gained senses. It’s the flowing blood of any business. Talking about eCommerce, a beautiful new concept in business is of Print on Demand. As the name says, you get something printed when there’s a demand for it. So easy!
Well, Wikipedia says that “Print on Demand is printing technology and business process in which book copies (or other documents) are not printed until the company receives an order, allowing prints of singular or small quantities.” The same concept has now been expanded to a lot of other printable products at Printrove offers like phone cases, t-shirts, coffee mugs, pop grips, mouse pads, coasters, posters, and notebooks.
Stop piling on your printed designs and waiting forever for people to come in and buy from you.
What if the design you just got printed on the 100 phone cases needs a correction?
What if no more than two pieces were sold out of your 150 posters in almost a quarter year?
What if the 50 animal printed notebooks, that you just bought thinking the 10-year-olds will like it, nobody seems to pick that one up?
A lot of similar questions will run through your mind and this printed products store will not work out as you wished. The reason is very clear – Following a traditional selling method, you have accumulated a huge stock of similar looking products and you don’t have buyers for it. Every person who visits your e-store wants to have a lot of design options to choose from and you certainly cannot afford to have 200 pieces of 500 designs each. Right? Right.
Why waste all that money and resource into something that is uncertain of getting sold? This pulls in the Print on Demand concept to be applied to your store. When an order is placed by a customer on your e-store, it gets forwarded to us. We take care of the printing, quality checking, packaging, generating the invoice in your name and finally shipping the package to your customer’s place.
With a Print on Demand setup at the background of your e-store, what do you have to do?
As the owner of an eCommerce store where all your orders are fulfilled by us on the Print on Demand model, you have some responsibilities. Here, check these out:
1. Concentrate on your website
Make your website attractive because that’s the first impression. A messy website is not going to make anyone click through any of the listed products. Make the design of the website relevant to your shop theme and continuously improve the process of buying on your website.
2. Work on your pricing and discounts
You already know how much each product costs you, and so you should make clear selling prices for each. If possible, work around the discounts while taking care of the profit margins. There is no fixed way to decide the price you should sell. But, definitely you know the audience and that will help you fix that.
3. Display your best work
Either pick out the best designs from your personal art collection or simply choose from our design library. Serve your customers with the best you can and that will make them come to you for more later on. No shitty designs from today!
4. Increase the number of design options
Since this is running on a Print on Demand model, you’re not piling up even a single piece of your product. This provides you with a golden opportunity to give your customers a great number of design options to choose from. Why stick with 10 designs when you may have 100 or more?
5. Stay updated with trends
Your likes and dislikes may or may not match that of your customer’s. Instead of depending solely upon your instincts while choosing product design and also your website look-and-feel, just step out. Look for what people are buying, appreciating, liking or looking for. Go according to the trends your customers are following because they’re the one finally buying.
6. Invest in marketing your brand
When everything’s ready, you need to focus on marketing your brand. What we pack and ship to your customers is printed on demand under the name of your brand, including the invoice in the package. Whatever spread around is your brand name. People are most likely to trust a brand when they have already heard the name or seen them online. Correctly marketing your brand will help you get more customers and increase your ROI dramatically.
7. Keep in touch with us
It’s not about wasting your time calling and to email us all the time. It’s about checking in at us at your own pace just to make sure things are going okay and if you have anything to discuss. We love talking to entrepreneurs like you who are always on their toes to get things done.
Why Print on Demand?
Setting up your own retail store offline is a hectic job and we all know that. It’s something you don’t want to get into or if you’re already stuck there, you want to come out of it. Print on Demand model for your eCommerce store simply gives you the freedom to work out on the artist inside you and breaks your financial limits of all kinds.
To know how you can join Printrove and be an entrepreneur with the least investment you ever imagined, reach out here.